Omnicom Media Group has announced the appointment of Rabe Iyer as chief media officer. He joins the group after a stint with Sharechat, where he was head - agency business.

He will be based in Gurugram and report to Kartik Sharma, CEO, Omnicom Media Group India.

Sharma said, “We are very excited to welcome Rabe to the network. He is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today's complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential business results for our clients and fortify the strength of our go-to-market offer."

Iyer said, “OMG India's ethos is rooted in the promise of simplifying the complex and I'm excited to be working alongside an incredible team to bring this vision to life. I look forward to leveraging the organisation's capabilities and offerings, underpinned by Omnicom's open operating system - Omni, to orchestrate successful outcomes.”

He has also worked for Wavemaker, Motivator, Reliance Broadcast Network, Publicis Groupe Media and Dainik Bhaskar.