WLDD, a content distribution and creator-led marketing company, has raised strategic investment from Adfactors PR and Vikas Khemani, founder and CIO, Carnelian Asset Management & Advisors, as it looks to scale its technology, creator ecosystem, content platforms and brand solutions.

Founded in 2018 and headquartered in Bengaluru, WLDD has recorded a 55% CAGR over the past three years and now has more than 350 employees across Bengaluru, Mumbai and Delhi. The company counts brands including Amazon, Coca-Cola, OpenAI, Spotify, Netflix, Tata Motors, Philips, Rapido, Tinder and Audible among its clients. The investment follows a previous funding round in 2023 led by Negen Capital.

WLDD operates across creator marketing, content and distribution through businesses including Solo, its creator platform; Meme’d, which develops short-form content; Crunchy Studios, its production arm; and Imagined Studio, its brand and product design business. It has also expanded its media portfolio through the acquisition of ScoopWhoop.

The company said the new investment will be used to expand its creator marketplace, technology-enabled campaign execution, media properties, and design and brand-building capabilities.

For Adfactors PR, the investment expands its presence in digital and creator-led marketing, with the firm looking to extend these capabilities across its more than 700 retained clients. Nijay N. Nair, CEO, Adfactors PR, who also oversees its M&A and global initiatives, will join WLDD’s board.

WLDD said the investment comes as brands increasingly look to creators, communities and short-form content to build influence and reach audiences across fragmented digital platforms.

Arihant Jain, co-founder and CEO, WLDD, said, “When we started WLDD, we saw that memes, creators and internet communities were not just entertainment; they were becoming the new language of attention. Today, brands need more than campaigns – they need cultural understanding, speed, distribution and credibility. With the support of Adfactors PR and Vikas Khemani, we are building WLDD as the partner of choice for brands that want to create lasting currency in the attention economy.”

Madan Bahal, co-founder and managing director, Adfactors PR, added, “Reputation and influence are being reshaped by digital culture, creator communities and the speed at which narratives now travel. For communications consultancies, staying relevant requires investing in new capabilities at the intersection of media, markets, technology and earned influence. WLDD has built a distinctive and entrepreneurial platform for this new world, and we are excited to explore the synergies from this partnership.”

Khemani said, “In three decades of investing, I have learnt that great businesses are ultimately a bet on great founders. Arihant and the WLDD team have that rare combination of energy, hunger to build and obsessive client-centricity. India’s attention economy is at an inflexion point, with spends shifting from traditional media to creator-led distribution, and WLDD is well positioned at the centre of that shift. I am delighted to invest in WLDD in my personal capacity.”