Marketing

Nao Spirits was launched in 2017 by Anand Virmani, with the dream of bringing an Indian botanical-infused gin to the world.

20 Jun 2025 10:46 AM

Diageo India to acquire Nao Spirits

Will take a majority stake in Nao Spirits, maker of craft gin brands Greater Than and Hapusa, at an EV of INR 130 crore.
Rishi Walli

20 Jun 2025 10:43 AM

Teacher’s Whisky uncorks a new identity for today’s evolving Indian consumer

Rishi Walli, senior director - marketing, Suntory Global Spirits, unpacks Teacher's rebrand, industry trends, and more.
Birla Tyres launches brand revamp with new logo

19 Jun 2025 6:28 PM

Birla Tyres announces brand revamp with new logo and website

The rebranding is part of a broader effort to reposition it as a high-performance, future-ready brand in the Indian and global markets.
Sachin Kataria

18 Jun 2025 3:30 PM

Slikk appoints Sachin Kataria

His last full-time stint was with Nykaa, where he was serving as the vice president.
Mahesh Babu

18 Jun 2025 2:57 PM

AbhiBus renews partnership with Mahesh Babu

This is the ninth consecutive year the brand has renewed its alliance with the actor.
Sachin Tendulkar

18 Jun 2025 1:28 PM

Reddit signs Sachin Tendulkar as brand ambassador

The cricketer will soon appear in a marketing campaign for the brand in India.
Marc Pritchard

17 Jun 2025 10:19 PM

Cannes Lions 2025: Advertising > content – Marc Pritchard

P&G’s chief brand officer listed five timeless lessons for brand building on day two of the festival.
CTV has emerged as a premium channel in India with 35 million incremental viewers

17 Jun 2025 5:32 PM

CTV viewership up; 23% of Indians are now digital-only: Kantar report

There’s a pivotal shift in how India consumes content, especially the younger and rural audience, according to the Media Compass report.
Kroll has released its 2025 Global Business Sentiment Survey Report

16 Jun 2025 7:37 PM

India ranks lowest in AI integration into business functions across APAC: Kroll report

The country also reported the lowest level of confidence in financial health across the region, triggered by global business challenges.
Tor Myhren

16 Jun 2025 4:15 PM

Cannes Lions 2025: Apple’s Tor Myhren has a piece of good and bad news for advertising

Myhren was talking ahead of the brand receiving the 'Creative Marketer of the Year' award at the International Festival of Creativity.

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