Marketing

From left: Deep Sihag Sisai (founder and chairman, AVPL), Arbaaz Khan and Preet Sandhuu (founder and MD, AVPL).

05 Jun 2025 9:29 PM

Arbaaz Khan joins AVPL International as a strategic investor and brand ambassador

His entrepreneurial background and mass appeal make him a perfect fit for the brand.
Amrita Kumar (left) and Manasi Narasimhan

04 Jun 2025 8:22 PM

Marketing Manifest Stations with Manasi: Episode four

The fourth episode features Amrita Kumar, vice president and head - marketing, Isprava.
Ishaan Khatter (left) and Shanaya Kapoor

04 Jun 2025 12:18 PM

Nykaa Fashion gets Ishaan Khatter and Shanaya Kapoor as brand ambassadors

Through this association, the brand aims to be more than a shopping destination.
97% of Indian marketers believe video and influencer marketing is among the most effective tools to drive direct sales, stated the study.

04 Jun 2025 10:51 AM

90% of Indian B2B marketers bet on the video to win attention in a crowded market: Report

LinkedIn’s 2025 B2B study reveals that strong advocacy and influence are key to earning buyer trust and driving purchase decisions.
Dushyant Panda

03 Jun 2025 10:53 AM

Razorpay elevates Dushyant Panda

Was senior director, head of central and payments marketing and SME business at the financial solutions company.
Suhana Khan

02 Jun 2025 6:13 PM

adidas India signs Suhana Khan as brand ambassador

With Khan on board, the apparel company aims to blend legacy with modern relevance.
Virat Khullar

02 Jun 2025 10:52 AM

Social listening is key for us to see what campaigns we should do: Virat Khullar

Hyundai Motor India's head-marketing on partnering with Pankaj Tripathi, and the core messaging behind its campaign featuring the actor.
Tarun Garg and Pankaj Tripathi

30 May 2025 4:05 PM

Hyundai Motor India signs Pankaj Tripathi as brand ambassador

To highlight this association, the brand will be rolling out a campaign featuring Tripathi.
Agarwal will now helm the digital business unit, alongside his existing responsibilities as CMO.

30 May 2025 10:57 AM

Niva Bupa elevates Nimish Agrawal

Agarwal will now helm the digital business unit, alongside his existing responsibilities as CMO at the insurance firm.
MS Dhoni for Dettol

28 May 2025 11:21 PM

Dettol signs MS Dhoni as its brand ambassador

To highlight the association, the brand has rolled out a campaign featuring the cricketer.

Latest Stories

Manas Mohan

22 May 2026 1:24 AM

Goafest 2026: Let's build that industry database
Prasoon Joshi

22 May 2026 12:13 AM

'Aim to create more relevance and contemporise Prasar Bharati'
Clockwise from bottom left: Tribes Communications, Leo, Zee, BMEG, and VML

21 May 2026 11:04 PM

Goafest 2026: Leo bags Direct, Health, Technology and Digital Agency of the Year on day two of Abbys
Harmanpreet Kaur

21 May 2026 4:51 PM

'Looking for some fun work after all serious advertisements'

Most Read

Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

Subscribe

* indicates required