Marketing

Shreyas Iyer is face of Hell Energy Drink in India

28 May 2025 10:42 AM

Hell Energy Drink names Shreyas Iyer as face of the brand in India

He joins global icon and Italian actor-singer, Michele Morrone, who represents the energy drink internationally.
Jack in the Box Worldwide wins social media mandate for Kotak Mahindra Prime

27 May 2025 9:03 PM

Jack in the Box Worldwide bags the social media mandate for Kotak Mahindra Prime

The win follows a multi-agency pitch.
Manushi Chhillar

26 May 2025 5:33 PM

Manushi Chhillar joins Wella Professionals as brand ambassador 

Chhillar embodies the brand’s bold and transformative spirit, making her the perfect fit.
Ken Sekhar

26 May 2025 2:40 PM

Ken Sekhar joins Poco India

Moves from Recoup Health, where he was senior vice president, head - marketing and sales.
Kareena Kapoor Khan for Bissell

26 May 2025 12:54 PM

Bissell signs Kareena Kapoor Khan as brand ambassador in India

To highlight this association, the brand has rolled out a campaign. 
Neeraj Chopra partners with Audi India

26 May 2025 11:43 AM

Neeraj Chopra joins hands with Audi India

The association signals a shared vision for excellence and Audi’s commitment to aligning with individuals who champion resilience.
Tejas Apte

26 May 2025 11:34 AM

Goafest 2025: 'In-house makes it easier, but creative ideas still need agencies'

On the final day of Goafest 2025, Tejas Apte talked about the recent CCI raids, growing trend of in-housing, and more...
Britannia teams up with Gukesh Dommaraju

23 May 2025 8:22 PM

Britannia Milk Bikis teams up with Gukesh Dommaraju

Announces an interactive virtual chess challenge for young minds, with an incentive to play against the world chess champion.
Shahid Kapoor joins Taapsee Pannu as Vogue Eyewear brand ambassador in India

22 May 2025 1:49 PM

Vogue Eyewear names Shahid Kapoor as brand ambassador

He joins longstanding ambassador and Bollywood actor, Taapsee Pannu in a new campaign film for the brand.
From left: Amarjit Singh Batra, Anuradha Sen Gupta, Geetika Mehta and Vikram Mehra

21 May 2025 8:27 PM

Goafest 2025: ‘Brands need to have a multi-channel approach to connect with Gen Z’

A marketer panel decoded how Gen Z consumers look for authenticity, underscored their loyalty towards a brand and more...

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