Marketing

Fittr partners with Shahid Kapoor

19 Nov 2025 10:25 AM

Fittr partners with Shahid Kapoor

Together, the association aims to drive a nationwide movement encouraging Indians to shift from reactive treatment to everyday action.
Millie Bobby Brown

17 Nov 2025 8:02 PM

Yas Island signs Stranger Things' Millie Bobby Brown as brand ambassador

This appointment comes ahead of the Netflix original show's finale.
Ayush Tainwala

17 Nov 2025 10:59 AM

'Indian consumers now see that paying more for better design and longer shelf life is worth it'

Ayush Tainwala, CEO, Bagzone Lifestyles, on Lavie Luxe's premium push, its new collection, and designing for today's Indian consumer.
Vamsi Murthy

13 Nov 2025 3:16 PM

Vamsi Murthy moves to Netflix

Joins as senior director, head - marketing, India.
Emami relaunches Kesh King as Kesh King Gold

13 Nov 2025 2:36 PM

Emami announces strategic rebranding of Kesh King

Launches Kesh King Gold, with a focus on premiumisation and leadership in key markets, targeting both loyal users and new audiences.
Indian Beverage Association onboards Kaizzen as strategic communication partner

12 Nov 2025 3:13 PM

Indian Beverage Association appoints Kaizzen as communication partner

Kaizzen's role will encompass the design and execution of an integrated PR and advocacy strategy, covering digital communications, and more.
Ranbir Kapoor

12 Nov 2025 2:07 PM

Ledure signs Ranbir Kapoor as brand ambassador

With this association, the brand aims to strengthen its national presence and expand into new product categories.
Varun Berry

11 Nov 2025 3:06 PM

Britannia Industries' MD and CEO Varun Berry steps down

Birla Opus' Rakshit Hargave will be joining Britannia on 15 December.
Sheena Kapoor

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.
Apoorv Pandey

10 Nov 2025 3:45 PM

Apoorv Pandey moves back to OLX

Joins as chief marketing officer.

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