Marketing

Sachin Tendulkar for Bank of Baroda

08 Oct 2024 10:35 AM

Bank of Baroda signs Sachin Tendulkar as global brand ambassador

The brand will also be launching its first campaign featuring Tendulkar called 'Play The Masterstroke.'
Currently operational in Hyderabad, Mumbai, Delhi, Pune, Chennai, and Bengaluru.

07 Oct 2024 5:37 PM

Swiggy launches Bolt

Aims to redefine food delivery by offering 10-minute quick meals from over 2,700 restaurants across major cities.
From left: Ankita Thadani, Samantha Prabhu and Akash Valia.

03 Oct 2024 2:19 PM

Samantha Prabhu joins Secret Alchemist as co-founder 

Prabhu will be joining as the third partner of the company and aims to further expand the brand’s reach.
Vikrant Massey for Campus Activewear

03 Oct 2024 2:16 PM

Campus Activewear signs Vikrant Massey as brand ambassador

According to the brand, Massey's passion for experimentation and grounded nature perfectly aligns with the values of Campus.
Mary Kom (left) and Sunil Chhetri

03 Oct 2024 1:58 PM

Utkarsh Small Finance Bank teams up with Mary Kom and Sunil Chhetri 

Kom and Chhetri will focus on initiatives such as financial literacy campaigns, product launches, and social media campaigns.
Vicky Kaushal for Reid & Taylor

03 Oct 2024 1:40 PM

Reid & Taylor signs Vicky Kaushal as brand ambassador

According to the brand, Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
Kiran Khalap (left) and Danish Malik

03 Oct 2024 10:38 AM

Celebrity versus influencer-owned brands

We explored the impact of celebrity and influencer brands on consumer behaviour and brand perception.
Janhvi Kapoor

01 Oct 2024 3:03 PM

Aldo renews its collaboration with Janhvi Kapoor for the third year in a row

Aims to build long-term relationships that resonate with consumers and enhance its brand visibility.
Shweta Dalal

30 Sep 2024 5:12 PM

Shweta Dalal joins Nivea India as marketing director 

She moves from Unilever, where she was senior global brand director for Lux, Dove and Pears.
Ranveer Brar

30 Sep 2024 2:46 PM

Leica India appoints Ranveer Brar as its brand ambassador

Brar's partnership with Leica amplifies his vision for authentic visual storytelling while highlighting the brand's offerings.

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