Mahindra Group has announced the appointment of Purnima Lamba as chief brand officer. She will be taking over this role from 1 September 2026.

Lamba has been mandated to handle the group's corporate brand and communications strategy. She joins the company after a 25-year stint with Unilever, where she was most recently global vice president, Knorr.
 
Anish Shah, group CEO and MD, Mahindra Group, said, "We are pleased to welcome Purnima Lamba as chief brand officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable. I wish her the very best in this key leadership role.”