Marketing, 20 May 2026

Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group

Moves after a 25-year stint with Unilever.
Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity

The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.

Latest Stories

Manika Juneja

10 Jun 2026 4:45 PM

Dentsu Creative elevates Manika Juneja
Ruhee Patel

10 Jun 2026 4:26 PM

Ruhee Patel elevates HBO Max
The redesign is aimed at enhancing shelf appeal.

10 Jun 2026 3:02 PM

Blue Riband Gin unveils refreshed packaging across Maharashtra
MuscleBlaze campaign featuring Ashneer Grover

10 Jun 2026 11:20 AM

MuscleBlaze turns Ashneer Grover's ‘gut feeling' into a cautionary tale

Most Read

The big winners from the evening

30 May 2026 1:25 PM

Good Ads Matter Awards 2026: Winners
Rohit Kapoor

28 May 2026 9:55 AM

Have the humility to not prescribe too much to the marketing team: Rohit Kapoor
Manifest is the knowledge partner for the event.

24 May 2026 12:52 PM

Good Ads Matter Awards 2026: Creative shortlists
Team Pepsico, Enormous and Leo.

22 May 2026 11:32 PM

Goafest 2026: Leo, Good Morning Films, Enormous and PepsiCo win big on day three of the Abbys

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