Marketing, 20 May 2026

Purnima Lamba

20 May 2026 12:29 PM

Purnima Lamba to join Mahindra Group

Moves after a 25-year stint with Unilever.
Campus Activewear's new brand identity

20 May 2026 11:34 AM

Campus Activewear unveils a new brand identity

The brand refresh reinforces focus on youth expression, everyday movement and deeper consumer relevance.
Saumya Baijal

20 May 2026 10:57 AM

Opinion: Working-class assertions and how brands must respond to changing power structures

The author explores why performative messaging may fail as working-class consumers seek enablement, authenticity and tangible value.
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