The September issue of Manifest is now available to purchase.
In this month's issue we explore whether advertising is keeping up with changing gender trends with regards to purchases. We ask experts whether advertising is a reflection of society, mirroring the world we live in?
We also chat with PR Sreejesh, India's hockey team goal keeper, who was part of the team that bagged Bronze at the recent Paris Olympics to understand whether brands are offering the support to Olympians and sports like hockey.
Red FM and Magic FM's chief operating officer and director, gets candid and discusses the way forward for the radio industry, while explaining the need for data and why the business needs to move from volumes to value.
Moonshot's Devaiah Bopanna chats with us about the agency, humour-based advertising, awards and more in the monthly creative column.
Petr Janeba of Škoda Auto India, discusses the Kylaq and why it's betting big on the compact SUV to change its fortunes in India.
Joy Chatterjee, VP - sales and marketing, Mankind Pharma, explains the company's stance of creating ads not only to sell its products but to spread broader messages to society.
In the perspective column, Grey's Anusha Shetty and Spring Marketing Capital's Arun Iyer, debate on advertising juries and whether they are losing out on the best jurors because of 'diversity targets'.
We also have coverage from ASAP's 'Changemakers', and IAA's 'Leadership' and 'IndIAA Awards'.
Manoj Dobhal, CEO, Dish TV, features in the 'Rapid Fire' section.
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