Muthoot Pappachan Group (MPG) has announced actor Shah Rukh Khan as its brand ambassador. 

This collaboration aims to reinforce its brand presence and connect with a diverse audience across India. 

In his role as the group's brand ambassador, Khan will be seen in MPG’s campaigns across multiple channels, promoting their services. These campaigns aim to showcase a range of financial products and services, echoing the group’s commitment towards revolutionising access and streamlining convenience for all. 

Thomas John Muthoot, chairman, Muthoot Pappachan Group, said, "It's a significant milestone for us. Shah Rukh doesn't just bring his star power—he also embodies the humility and self-made success that align with our core values. Shah Rukh Khan’s journey mirrors our commitment to making services accessible at various touchpoints across our companies, reinforcing our mission to empower the common man across the nation. His life story perfectly illustrates the power of dreaming big and realising those dreams."

Shaji Varghese, CEO, Muthoot FinCorp, said, “Shah Rukh Khan represents more than just fame; he embodies humility and self-made triumph. He connects with our target audience as an ordinary individual who dreamed big and turned his dreams into reality.”