Continuing with its quirky films around festivals, Swiggy has rolled out one featuring singer and actor Himesh Reshammiya.

The film puns on the word 'party' with Reshammiya shown playing the role of a politician promising a 'non-stop party'. It's later revealed that the party he's referring to is a new year party with supplies coming from Swiggy Instamart.
 
What we think about it: The film continues Swiggy's attempt on being part of pop culture. However, this one doesn't reach the heights of the recent ones for Christmas (featuring Sukhbir) and Dhanteras (featuring Karisma Kapoor).

I thought I knew everything about Himesh: the man, the legend, chartbuster machine, movie star. Lekin marketing team ne aaj “Evivaan” cult se introduce kar diya 😅

From Lord Himesh fan pages to millions of comments, it’s clear he’s a phenomenon.

Happy New Year to evivaan! 🥳🎉 pic.twitter.com/me5UymyiTq

— Rohit Kapoor (@rohitisb) December 28, 2024

Mayur Hola, VP - marketing, Swiggy, said, "We wanted to kick off the New Year celebrations with a fun twist on pop culture, all in true Swiggy Instamart style. Featuring Himesh Reshammiya’s iconic tunes and a playful take on launching a political party, we've made sure Swiggy Instamart is there when you need it this New Year. Whether it's groceries or all the essentials like snacks, makeup, decorations, or even electronics, for an epic celebration, Swiggy Instamart is here to make sure the party never stops.”