Komerz, the technology-led omni-channel commerce platform, has acquired UK natural haircare brand Noughty.

With this, Komerz has marked its entry into the global beauty and personal care sector.

The acquisition, valued at GBP 6.4 million, comprises a combination of cash and stock and is the latest in a series of acquisitions by Komerz totalling more than GBP 50 million. It reflects Komerz’s belief that the future of consumer brands will not be built through distribution alone, but through intelligent commerce ecosystems that combine brand ownership, technology, market access and operational excellence.

In March, Komerz had acquired brand and marketing consultancy Glassbox.

Siddharth Shankar, COO, Komerz, said, "Beauty is where many of the most important shifts in modern commerce are happening. Consumers can discover a product from a creator on another continent, purchase it through a marketplace, subscribe directly from the brand and expect a consistent experience throughout. Noughty is a powerful example of the kind of brand we believe will thrive in this environment, purpose-led, digitally native and deeply connected to its consumers."

He added, "But this acquisition is about more than entering a new category. It reflects our conviction that the future of consumer commerce will be shaped by businesses that can seamlessly integrate technology, intelligence, distribution and brand building into a single ecosystem.”

Founded in the UK in 2023, Komerz has achieved a pre-money valuation of GBP 500 million. The company is building an ecosystem designed to help brands scale faster across markets and channels. 

Shankar said, “The traditional boundaries between technology, distribution, brand ownership and growth are rapidly disappearing. We believe the next generation of consumer companies will be built very differently from those of the past. Komerz has been built to bring these capabilities together through one intelligent commerce ecosystem where brands can scale globally with the support of AI, data and operational expertise. The acquisition of Noughty is another significant step towards that vision.”