Marketing, 30 Jun 2026

Katrina Kaif

30 Jun 2026 5:56 PM

Bonn re-signs Katrina Kaif as brand ambassador

With this development, the bakery and FMCG company aims to double down on its celebrity-led marketing strategy.
Sanya Jain, co-founder, Smoke Lab (left) and Varun Jain, founder, Smoke Lab

30 Jun 2026 11:16 AM

‘Japan changed perceptions around whisky, and we're aiming to do the same with vodka'

Smoke Lab's Varun Jain and Sanya Jain, on taking Indian vodka global through culture, craftsmanship, art and premium experiences.
The deal was valued at GBP 6.4 million

30 Jun 2026 11:13 AM

Komerz acquires Noughty

With this acquisition, Komerz enters the global beauty and personal care sector.
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Team IAA and Manifest

12 Aug 2026 1:39 PM

Why Manifest chose to stand behind ‘Voice of Change'
The series will be played in Delhi and matches are scheduled for 13, 15 and 17 September. 

12 Aug 2026 1:32 PM

FanCode secures exclusive digital rights for India's bilateral T20I series against Afghanistan
From left: Nina Elavia Jaipuria, Sanjay Singh, Puneeth Bekal, Pallavi Chakravarti, Aahana Kumra

12 Aug 2026 1:31 PM

IAA VOC Mumbai roundtable: How industry leaders aim to make inclusive storytelling second nature
Nina Elavia Jaipuria

12 Aug 2026 1:30 PM

'Don't bring women into advertising only when the brief is about diversity or inclusion'

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Arun Srinivas

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Updated: Meta responds to FIR against India head Arun Srinivas
FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation
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29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process 
The festival is running between 22-26 June

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Cannes Lions 2026: India opens Lions account 

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