Bata India has announced the appointment of Deepika Deepti as head of marketing. 

In her new role, Deepti aims to uphold and elevate a new stylish trajectory for the brand in the fashion and lifestyle space. 

She moves from Metro Brands, where she was senior vice president of marketing. 

Gunjan Shah, managing director and CEO, Bata India, said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumisation, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”

Deepti said, "Bata India has been a symbol of trust and quality for close to a century. I am excited about this new journey and can’t wait to bring in unique experiences for Bata’s vast portfolio of brands. I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand's position in the market."

In a career spanning over two decades, she has also worked with adidas and Bhaane, among others.