Prega News has announced the appointment of actor Sonam Kapoor as the brand ambassador for Ova News' ovulation detection kit.

To highlight this association, the brand has rolled out a campaign featuring Kapoor.

Ovo News through its partnership with Kapoor aims to reach a wider audience and normalise conversations around fertility and reproductive health.

Through these initiatives, Prega News intends to shift pregnancy care from a reactive approach to a proactive, informed journey for women across India.

Joy Chatterjee, vice president, sales and marketing, Mankind Pharma's consumer business unit, said, "We are thrilled to welcome Sonam Kapoor as the brand ambassador for the Ova News Ovulation Detection Kit. Sonam Kapoor's connection with modern Indian women makes her an ideal representative to raise awareness about fertility and the crucial role of timely information in family planning. We envision Prega news as not just a pregnancy detection kit but a complete expert pregnancy care partner focusing on pre, during and post pregnancy care. The Ova News Ovulation Kit is one of the products bringing this vision to life. By offering accurate information on the five days of peak fertility, Ova News Ovulation Detection Kit empowers women to confidently manage their reproductive health and make informed decisions about family planning."