Marketing, 27 Jul 2026

Kiran Shah

27 Jul 2026 9:08 PM

Go Zero cuts influencer marketing budget, shifts spend to in-house creators

Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI.
Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.
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