Marketing, 27th Jul 2026, News & Stories from India | Manifest

Marketing, 27 Jul 2026

27 Jul 2026 9:08 PM

Go Zero cuts influencer marketing budget, shifts spend to in-house creators

Founder Kiran Shah aims to pivot the ice cream brand's influencer budget, citing challenges in measuring ROI.

Samir Dixit with the 1920 Around The World Book

27 Jul 2026 11:01 AM

Opinion: Whisky is packaged - it is not fast-moving

The author explains why whisky should be understood as a consumer packaged cultural good and not merely an FMCG product.

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Latest Stories

25 Aug 2026 12:15 PM

'We didn't start this to pick a fight - started it because felt someone needed to ask the question'

Google Pixel campaign

25 Aug 2026 11:30 AM

Google Pixel ensures one never misses a moment

Häfele takes its ongoing “Maximising What Matters the Most” campaign into its next chapter with Sachin Tendulkar

25 Aug 2026 11:26 AM

Häfele and Sachin Tendulkar hit a century, this time in the kitchen

Raga by Titan's ‘Your Way Is Beautiful' campaign

25 Aug 2026 10:54 AM

Alia Bhatt and Raga by Titan find beauty in taking the high road

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31 Jul 2026 8:05 PM

Updated: Meta responds to FIR against India head Arun Srinivas

FIFA has claimed that if its member associations don't agree with the plan, FFE will not move forward

31 Jul 2026 10:35 AM

FIFA responds to FFE backlash, blames media reports for disrupting consultation

The AAAI sent a strong reaction to industry report

29 Jul 2026 1:27 PM

AAAI Lifetime Achievement Award: Industry body gets professional institution to audit process

The festival is running between 22-26 June

22 Jun 2026 6:02 PM

Cannes Lions 2026: India opens Lions account