Zee Studios has elevated Anjali Raina as head of marketing.

Raina was previously head of production and joined the organisation earlier this year.

In her new role, Raina will now be overseeing and anchoring the studio's marketing strategies and commercials.

She will be reporting to Umesh Kumar Bansal, chief business officer. 

Raina said, "I’m thrilled to take on the marketing responsibilities at Zee Studios, a brand that’s constantly pushing the boundaries of creativity and innovation. This opportunity allows me to further integrate our marketing, production, and commercial efforts, ensuring that our stories reach audiences in the most impactful ways. I look forward to continuing to work under Umesh Kumar Bansal’s inspiring leadership and driving the studio’s vision forward."