Wellbeing Nutrition has announced the appointment of actors Soha Ali Khan and Kunal Kemmu as its brand ambassadors for its protein products range.

Khan and Kemmu embody the brand’s philosophy, making this collaboration a natural fit as they are known for their balanced lifestyles and commitment to fitness. 

To highlight this association, the wellness and nutrition brand has rolled out a campaign featuring the duo.

Saurabh Kapoor, co-founder, Wellbeing Nutrition, said, “Growing the sports and performance category has been a key focus for us, and we have seen incredible success with our protein and magnesium-centric products, as they have displayed proven efficacy with our consumers, and people are slowly realising the importance of including micro-nutrients in their daily lives. In today’s fast-paced world, it’s becoming harder to meet nutritional needs through diet alone, which is where supplements play a crucial role in optimising health and well-being. Soha and Kunal, who lead active lifestyles, are the perfect fit for our campaign, and their voices will allow us to amplify our message and inspire people to make wellness a daily priority.”