boAt has signed cricketer Yashasvi Jaiswal as brand ambassador. 

To highlight its association with Jaiswal, the brand has rolled out a campaign, which consists of a film.

The film featuring Jaiswal and Aman Gupta, co-founder and CMO, boAt, showcases their humorous exploration of various 'in-trend' campaign launch concepts pitched by agencies. Their reactions to these quirky and unconventional ideas add a light-hearted twist, cleverly mocking the prevalent tactics often used by brands in their quest for virality. Amidst the laughter and creativity, the film announces Jaiswal as its newest boAthead, cementing his association with the brand in a way that's sure to be remembered.

boAt aims to reinforce its commitment to empowering young athletes and celebrating their journeys to success with this partnership. 

This collaboration came to fruition when Gupta recently took to social media, seeking suggestions through a poll for the brand's next boAthead. This led to fans championing the inclusion of Jaiswal. Staying true to his word, boAt has welcomed him to the boAthead family.

Jaiswal joins a team of boAt brand ambassadors such as Hardik Pandya, Tilak Varma, and Jemimah Rodrigues. 

Gupta said, "We are absolutely delighted to welcome Yashasvi Jaiswal to boAt. Together we have a shared passion for Innovation and Excellence. His journey to success remarkably mirrors boAt's own path – fuelled by ambition, relentless hard work, and a constant pursuit of excellence. Together, we're excited to embark on this adventure and inspire young people to chase their dreams with unwavering determination."