The January issue of Manifest is now available to purchase. 

The first issue of 2025 features an in-depth feature on how brands are 'going retro' in their advertising messages to connect with a younger target audience.

We also have a sneak peek into Good Ads Matter's agency and brand round table, ahead of its release towards the end of January 2025.

Neha Barjatya, marketing director, Google India, chats with us about how Google is using AI, and how technology can empower women in 'inequitable spaces'.

In the perspectives section, Talented's Gautam Reghunath and The Womb's Navin Talreja debate on the project versus retainer models agencies are following.

Ashish Khazanchi, managing partner, Enormous, has a candid chat about the state of the advertising agency space and how it can start valuing itself higher.

In the media section, Abraham Thomas of Reliance Broadcast Network, chats about the challenges and opportunities and highlights Big FM’s shift to a solutions-driven advertiser partner along with how it plans to shift to a comprehensive audio entertainment network.

We also have a special five-page feature to celebrate independent agency Centrick turning five.

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