Dior has announced the appointment of actor Sonam Kapoor as brand ambassador.
The news comes after the Indian film star attended the French multinational fashion house's show at Paris Fashion Week last month.
The new appointment is part of the luxury label's ambitions in the rapidly growing Indian market.
Sonam Kapoor will don collections crafted by Maria Grazia Chiuri, Dior's womenswear creative director.
According to Launchmetrics, her presence at the Dior show in September generated a total media impact value USD $2.7 million.
In a statement, Dior said, “A multi-talented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house.”