Indian cricketer Hardik Pandya, who was vice-captain of the ICC Men's T20 winning team, has unveiled his brand identity and a range of performance wear.

Pandya has partnered with FanCode Shop for the same. FanCode Shop is the merchandise and licensing arm of FanCode. It will handle the product and customer experience, manufacturing, logistics, customer care, and marketing.      

According to a statement from Fancode, the range has been handpicked by Pandya. The first drop will include t-shirts, vests, polos, shorts and jackets. Multiple drops will follow throughout the year with new designs and products, including polos and joggers.  

Yannick Colaco, co-founder, FanCode, said “We are thrilled to bring the Hardik Pandya brand to everyone. As one of the fittest athletes and an inspiring national icon, Hardik’s journey resonates with people from all walks of life. His personal involvement in developing this performance wear range shows its significance to him. We believe the collection will appeal not only to fitness enthusiasts, athletes but also to young fans and admirers who look up to Hardik.”