Costa Coffee has been appointed as the official coffee partner for the Paris 2024 Olympics.
This deal aims to promote coffee culture and provide centre stage to Indian baristas globally.
With six kiosks and over 110 self-serve Pacto machines, 130 Costa Coffee team members from six countries will deliver hot and iced beverage experiences to fans and athletes at seven venues across Paris.
As part of this collaboration, Costa Coffee introduced three Indian baristas: Ameer Fayiz, Mallika Tripura, and Abhishek Kumar.
The team members will ensure the seamless operation of these sites and host coffee masterclasses designed exclusively for the athletes and spectators.
The participation of the coffee chain’s baristas from India in the Olympic Games Paris 2024 aims to add invaluable experiences and forge meaningful connections.
Vinay Nair, general manager, India and emerging international, Costa Coffee, The Coca-Cola Company, said, “We are proud to be the Official Coffee Partner for the Olympic Games Paris 2024. This opportunity not only allows us to showcase the skill and artistry of our Indian baristas on a prestigious international platform but also underscores our commitment towards our talented team members. By providing them with this extraordinary opportunity, we are investing in their growth, embracing an inclusive culture, and celebrating their dedication to excellence.”