Viva, an Asian manufacturer and supplier of aluminium composite panels (ACP), has announced the appointment of actor Anil Kapoor as its brand ambassador. 

According to a statement from the brand, Kapoor, known for his enduring charm and adaptability, is an apt reflection of Viva’s core values which are versatility, reliability, and innovation. 

As the face of the brand, Kapoor will champion the brand’s mission to make cladding solutions more accessible and stylish, while promoting sustainability and advanced technology in the building sector.

This collaboration aims to highlight the unmatched design possibilities of ACP, underscoring its potential for modern architecture, interior design, and sustainable construction practices. 

Prakash Jain, CMD, Viva ACP, said, “We are thrilled to welcome Mr. Anil Kapoor to the Viva family. His unparalleled success, both in India and internationally, mirrors our commitment to excellence and our vision to take Indian innovation to the global stage. Together, we aim to inspire new perspectives in cladding design and underscore the limitless potential of aluminium composite panels. This collaboration will elevate Viva’s reach, empowering architects and designers to create extraordinary spaces.”