Allied Blenders and Distillers has announced the appointment of Dr Pradipta Basu as chief marketing officer. 

With this appointment, Allied Blenders and Distillers aims to further strengthen its brand portfolio and accelerate growth in an increasingly competitive and premium-driven market. Basu’s extensive industry expertise and leadership in brand building are expected to play a key role in shaping the company’s next phase of expansion.

He moves from Radico Khaitan, where he was vice president – marketing and business development.

Basu said, “I am delighted to join Allied Blenders and Distillers Limited at a time when the Indian spirits industry is witnessing significant evolution, driven by premiumisation and changing consumer preferences. The company has built a strong portfolio with immense potential, and I look forward to leveraging my experience to further strengthen its brands, drive innovation, and unlock new avenues of growth.”

In a career spanning over 25 years, he has also worked with Alcobrew Distilleries, Godfrey Phillips India (GPI), United Spirits and ITC, among others.