Marketing, 20 Apr 2026

Pradipta Basu

20 Apr 2026 1:56 PM

Pradipta Basu joins Allied Blenders and Distillers

Basu moves from Radico Khaitan, where he was vice president – marketing and business development.
Aurafest co-founders Manojkumar Sharma (left) and Sumit Govind Sharma at the launch of an art biography book showcasing the artwork of Prachi Sharma, Sumit's late daughter.

20 Apr 2026 11:01 AM

'We aim to promote Indian culture and art, that drives everything we communicate'

Aurafest's founder, Sumit Govind Sharma, on building a purpose-led brand, preserving Indian art, and giving back through Tvastra by Prachi.

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