Pepe Jeans London has announced the appointment of Kriti Sanon as their global ambassador.

The brand has also unveiled its new autumn/winter collection campaign, 'Very Pepe', featuring the actor. 

According to the brand, Sanon embodies Pepe Jeans' DNA of being bold, edgy and eclectic. 

Marcella Wartenbergh, CEO, All We Wear Group (AWWG), said, "We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”