Tonic Worldwide has appointed Kiran Mandrawadkar as business head – South. Mandrawadkar will be based out of the agency's Bengaluru office. In this role, he will spearhead business growth initiatives and strengthen key alliances across the region.

Prior to Tonic Worldwide, Mandrawadkar led the South business division for Ethinos Digital.  

In a career spanning over 20 years, he has held key roles at Disha Communications, Beehive Publicis, Dentsu Isobar, WPP GroupM Maxus (now Wavemaker), and Network18, among others. 

Chetan Asher, founder and chief executive officer, Tonic Worldwide, said, “We are delighted to have Kiran Mandrawadkar join the Tonic Worldwide family. His deep industry experience and proven ability to drive business growth will be invaluable as we continue to scale our operations in the South. We look forward to working with him as we continue to deliver innovative solutions for our clients.”

Mandrawadkar added, "I’m excited to join Tonic Worldwide, a company I have long admired for its pioneering work. I look forward to collaborating with the founders and senior leadership team to create impactful work while driving business growth and success. Leveraging my experience and skill set, I am eager to contribute to the ongoing expansion of the business.”