Eurosport India appoints Shikhar Dhawan as MotoGP's brand ambassador

Rolls out a campaign ‘Face Kar Race Kar’ featuring the cricketer to highlight this association.

Manifest Media Staff

Jul 18, 2024, 6:04 pm

Additionally, Yamaha has been onboarded as the title sponsor for MotoGP in India.

Eurosport India has announced the appointment of cricketer Shikhar Dhawan as its brand ambassador for MotoGP in India.

To highlight this association, the television network has rolled out a campaign 'Face Kar Race Kar'.

Dhawan, known for his dynamic presence on the cricket field, aims to ignite his passion through this partnership.

Additionally, Yamaha has been onboarded as the title sponsor for MotoGP in India.

Eurosport India has also reacquired and extended its broadcasting rights for MotoGP in India, solidifying a three-year partnership with Dorna.

The channel continues to showcase a diverse lineup of sports coverage, including Motorsports, golf, cycling, pro wrestling, table tennis, and marathon. Recent partnerships with the Afghanistan Cricket Board and Bangladesh Cricket Board for the BPL underscore Eurosport India's commitment to offering comprehensive sports coverage.

Arjun Nohwar, general manager - South Asia, Warner Bros. Discovery, said, "We are thrilled to welcome Shikhar Dhawan aboard as our MotoGP brand ambassador for India. His infectious energy and wide appeal will not only resonate with racing enthusiasts but also introduce MotoGP to sports fans in a compelling way."

Vijay Kaul, general manager, marketing strategy division, Yamaha India, said, “Yamaha has a profound racing heritage, and we are delighted to revive our partnership with Eurosport India as MotoGP's title sponsor. As we embark on this thrilling journey, we look forward to enriching the exhilarating MotoGP experience we all cherish and promoting it across India through Eurosport.”

Source: MANIFEST MEDIA

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