Puma India has bagged the official kit sponsorship of Athletics Federation of India (AFI). The multi-year deal will see Puma provide kits, speed suits and travel gear to every single athlete under AFI while representing India in track and field, jumps, throws, cross country running and marathons at both domestic and international tournaments. However, this deal doesn't include the upcoming Paris Olympics, and the Asian Games and Commonwealth Games.

Arne Freundt, CEO, PUMA SE, said, “More than 75 years ago, Puma's founder Rudolf Dassler had the vision to develop products for athletes that would give them the speed, the agility and the nimbleness of a puma. We are excited that we can now bring this spirit to the Athletics Federation of India. India is one of the most dynamic markets and we hope that by achieving success with the Athletics Federation of India, we can together inspire the next generation of athletes.”

Karthik Balagopalan, managing director, Puma India, said, “At Puma, we strongly believe in serving the athletes and helping them realise their full potential with our world class performance products. We are thrilled to partner with the Athletics Federation of India and help our athletes perform at the highest levels in various sporting disciplines across the globe. Together with the Athletics Federation of India, we will accelerate this transformative journey in Indian athletics.”

Adile Sumariwalla, president, Athletics Federation of India, said, “Our association with PUMA represents a significant milestone for India’s athletes. With their high-quality gear, we are not only enhancing the performance of athletes but also creating a culture of excellence within the country’s sporting community. We are confident that this partnership will propel Indian athletics to new heights on the global stage.”