Piaggio Vehicles has announced the appointment of actor John Abraham as brand ambassador for its Aprilia range.

The announcement was made as the motorcycle brand has officially launched its superbike portfolio in the Indian market and Abraham will spearhead this initiative.

According to Aprilia, Abraham's passion for high-performance motorcycles perfectly aligns with its racing heritage and legacy. 

Diego Graffi, chairperson and managing director, Piaggio Vehicles, commented, "We are incredibly excited to welcome John Abraham to the Aprilia family. John's passion for performance, adventure, and excellence perfectly embodies the Aprilia spirit. This partnership will undoubtedly strengthen our brand's vision and resonate with every rider who craves a motorcycle that is as thrilling as it is stylish."

Graffi added, "Aprilia has always been at the forefront of delivering extraordinary riding experiences. The introduction of these superbikes, along with the RS 457, is a significant milestone in our journey in India. We believe these bikes will not only fulfil the dreams of Indian riders but will also redefine the superbike segment. India is a key market for us, and we are committed to bringing the best of Aprilia to Indian riders."

Apoorva Saigal, head of corporate communication and marketing, Piaggio Vehicles, said, “The addition of John Abraham as Aprilia's brand ambassador marks a significant chapter in our brand journey.  John’s genuine passion for motorcycling resonates deeply with our discerning customers and John's influence will be instrumental in amplifying Aprilia's reach and connecting with a wider audience of passionate riders. Together, we look forward to crafting campaigns that celebrate the thrill of riding an Aprilia motorcycle.”