Marketing, 17 Feb 2025

Ardent Alcobev, the premium beverage company is backed by former England cricket captain Kevin Pietersen as a marquee investor.

17 Feb 2025 2:51 PM

Dram Bell Whisky appoints Roll Dot Agency as its AOR

The London-based agency’s India arm will lead brand strategy, creative execution, and digital marketing for Ardent Alcobev’s portfolio.
Hosted by Chitrangada Singh the season features founders of brands like Bira, Chaayos, Forest Essentials, Heads Up for Tails, Veeba, and WickedGud.

17 Feb 2025 11:25 AM

Second season of The Rockford Circle rolled out

The show has been conceptualised by GroupM's Mindshare.
Sharvari Wagh for Sprite

17 Feb 2025 10:33 AM

Sprite signs Sharvari Wagh as brand ambassador

To highlight the association, the brand has also rolled out a campaign, 'Sprite,Thand Rakh’, featuring the actor.
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