La Pink, a microplastic-free skincare beauty brand, has announced the appointment of Parineeti Chopra as their brand ambassador. 

Chopra is the brand's first-ever ambassador. 

Through this association, the brand aims to inspire conscious beauty and create a healthier future for both consumers and the planet. 

Nitin Jain, founder and director, La Pink, “Her smart and aspirational approach to self-expression blends effortlessly with our belief that  beauty  should  reflect  your  true  self.  As  a  passionate  advocate  for  social  change, Parineeti's support for initiatives that uplift women and foster self-love resonates deeply with La Pink's mission of giving the best to the community. We are thrilled to collaborate with her to encourage our community to embrace their individuality and celebrate their unique beauty with only the best of natural ingredients."