Through this partnership, the brand aims to inspire young individuals to embrace a forward-looking attitude and overcome life's small everyday setbacks with a new perspective.

 

Nikhil Sharma, managing director, Perfetti Van Melle India, said “With presence in close to 3 million outlets today, the Center fresh brand has retained its appeal to consumers over the years by being relevant and consistently refreshing its communication. We are thrilled to be partnering with Varun Dhawan for our current campaign. He delivers a sparkling performance in the TVC nicely conceived by Ogilvy and is born out of strong insight.”

 

Gunjan Khetan, marketing director, Perfetti Van Melle India, said, "Center fresh has always prioritized connecting with the younger generation, and our latest TVC with Varun Dhawan exemplifies our commitment to providing a fresh perspective and moving forward in life. Varun's ability to connect with diverse audiences, particularly the youth, infuses Center fresh with a new energy that will resonate strongly with our fans."