Marketing, 14 Aug 2024

Kantar unveiled its ‘Uncovering consumer decision making in digital commerce’ report

14 Aug 2024 6:51 PM

Online buyers more price sensitive and avail more offers compared to offline buyers: Kantar report

When it comes to selecting a digital payment instrument, ‘brand reputation’ is the primary factor, according to the report.
Varun Dhawan for Center Fresh

14 Aug 2024 12:56 PM

Center fresh signs Varun Dhawan as brand ambassador

The brand has rolled out a campaign 'Aage Badh' featuring the actor.

Latest Stories

Gunjan Soni

28 Apr 2025 2:02 PM

Gunjan Soni moves to YouTube India
Kirti Meera Sharad

28 Apr 2025 1:55 PM

Kirti Meera Sharad joins BBDO India
The Advertising Standards Council of India (ASCI) has released an update to its Influencer Advertising Guidelines, for health and finance influencers

28 Apr 2025 1:28 PM

ASCI modifies guidelines for health and finance influencers
Admatazz X Kelvinn

28 Apr 2025 1:20 PM

Kelvinn appoints Admatazz for digital marketing

Most Read

Yannick Bolloré

24 Apr 2025 10:39 AM

‘The Omnicom-IPG merger is a win for them and Havas’
Fernando Machado

22 Apr 2025 10:40 AM

'The biggest risk is having to pump a ton of money into paid media'
R Balakrishnan

21 Apr 2025 10:25 AM

‘The only reason I need to go to a therapist every day is because of my fears about AI’
Pavanjit S Bedi

11 Apr 2025 8:57 AM

Rapid Fire with Pavanjit S Bedi

Subscribe

* indicates required