Varun Goswami has joined Air India as associate vice president - head of creative and content.
He shared a statement on LinkedIn to announce his move.
Goswami's last stint was with Facebook, where he was creative strategist.
In a career spanning over two decades, he has also worked with Uber, Grey Group and dentsu, among others.
Goswami's appointment follows the merger of Air India and Vistara. Vistara's last flight was operated on 11 November.