Tira, Reliance Retail’s omnichannel beauty retail platform, has announced the launch of its skincare brand, ‘Akind’. 

This brand is co-founded by Mira Kapoor. 

Through Akind, the brand aims to simplify and empower individuals to achieve their skincare goals. 

Adding its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, trend-setting products across beauty and personal care categories.

Isha Ambani, executive director, Reliance Retail Ventures, said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

Mira Kapoor, co-founder, Akind, said, “Not too long ago, I realised that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.”