Marketing, 13 Apr 2026

The announcement is backed by a new campaign, with an ad film set to premiere soon, featuring Chopra reflecting on her life, career and creative outlook.

13 Apr 2026 11:25 AM

Priyanka Chopra Jonas gets signed on as Bentley's brand ambassador

Chopra leads a line-up of new faces on the global Bentley ambassador programme.
KitKat's activation in Hyderabad.

13 Apr 2026 11:10 AM

KitKat slows things down with ‘The Slooowest Vending Machine in the World' activation

The Hyderabad brand activation reimagines KitKat's ‘Have a break' through a deliberately slow, mindful experience.
Ahaan Panday is Davidoff Parfums' first-ever brand ambassador for India

13 Apr 2026 10:47 AM

Davidoff Parfums names Ahaan Panday as its first India brand ambassador

The partnership aims to strengthen the brand's cultural presence in India and build ties with a new generation of fragrance enthusiasts.

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Charli xcx

12 May 2026 10:07 PM

Nothing names Charli xcx as its first global brand ambassador and shareholder
ASCI releases draft guidelines for responsible labelling of AI-content in advertising

12 May 2026 6:07 PM

ASCI drafts guidelines for labelling of AI-generated content in ads
The program runs between 27 September and 1 October 2026.

12 May 2026 10:50 AM

LIA Creative Liaisons 2026: India winners revealed
(L to R) Khyati Sarang (planning head), Abheek Chatterji (chief of business) Abhik Santara (CEO), and Yash Kulshresth (CCO).

12 May 2026 10:38 AM

Six years in, ^ a t o m is building brands that perform today and last tomorrow

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Has influencer marketing proven enduring value?

27 Apr 2026 11:18 AM

Can influencer marketing survive its credibility crisis?
Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

23 Apr 2026 5:45 PM

Godrej Industries' new identity resembles that of an independent Australian agency

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