Marketing, 12 Sep 2025

The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
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Recykal announces Sachin Tendulkar as strategic investor

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Sachin Tendulkar joins Recykal as strategic investor
The integration will subsequently be extended to state and branch-level offices in a phased manner.

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Opinion: It's unreasonable to offer no proof that something will work other than gut feelings

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The study estimates that approximately 382 million Indians are aged 15-29, more than half of the people in that age group across the Commonwealth.

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WPP CEO Cindy Rose called for clients to exercise 'due diligence'

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Cred's film featuring Rakhi Sawant

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Voice-O-Meter: Cred's unconventional route breaks the bias

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