Marketing, 12 Sep 2025

The brand released a video to announce the partnership

12 Sep 2025 4:57 PM

boAt ropes in KR$NA as brand ambassador

The collaboration aims to drive cultural resonance through music, authenticity, and self-expression.
Ravish Kumar Chaubey

12 Sep 2025 3:09 PM

Kult appoints Ravish Kumar Chaubey

Moves from WorkIndia, where he was head of growth.
Emotional drivers are the new currency of shopper experience

12 Sep 2025 10:43 AM

Opinion: The power of emotions in retail

The author unpacks the role of emotional drivers in converting shopper moments into long-term brand loyalty.
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