The Body Shop has announced its partnership with actor and model Diana Penty to showcase its vitamin C skincare range.
To highlight this collaboration, the brand has rolled out a campaign featuring Penty. The campaign which consists of a film showcases Penty sharing her personal glow-getting routine, featuring The Body Shop’s vitamin C skincare range.
Harmeet Singh, chief brand officer, The Body Shop, Asia South, said, “Healthy, glowing skin is a must for the festive season. Our bestselling Vitamin C range is designed to make achieving that glow simple and effective. Diana’s passion for skincare aligns perfectly with our brand values, and we’re excited to showcase how easy it is to create a personalised skincare routine that leaves you looking and feeling radiant, even during the busiest times.”