Dyson has announced the appointment of music artist Badshah as brand ambassador for its OnTrac headphones for India.

This collaboration commences with the anticipated launch of the headphones on 23 September 2024.

By partnering with Badshah, the company seeks to create a significant impact and scale its presence within the Indian audio market ecosystem.

Ankit Jain, managing director, Dyson India, said, “Dyson has huge ambitions to disrupt both the audio category and industry – evidenced by the Dyson OnTrac headphones, unveiled earlier this year. These headphones deliver exceptional sound quality through a high-performance design, underpinned by over 30 years of aero-acoustic research. To celebrate the Dyson OnTrac headphones launch across India, it is our great pleasure to announce our first Dyson OnTrac headphones ambassador, Badshah. Known to many across the country, Badshah is an industry icon, known for his unique blend of music, high fashion and appreciation of high-performing technology. We are delighted to welcome Badshah into the Dyson family.”