Coty Inc, a multinational beauty company, has announced the launch of Max Factor in India.

In partnership with beauty retailer, House of Beauty, and the brand's global ambassador Priyanka Chopra Jonas will launch its complete range of global bestsellers for the very first time in the country.

Kristina Strunz, managing director, Coty Southeast Asia and India, said, "Max Factor is entering a new era of exciting growth in India. We are thrilled to bring our best-selling products to the Indian market, with Priyanka Chopra Jonas leading the charge as our global brand ambassador. With Max Factor’s commitment to inclusive, durable, and high-quality makeup, we are confident these products will become a staple in the beauty routines of our Indian customers. This launch signifies our long-term commitment to not only strengthening Max Factor's global presence but also to providing exceptional beauty experiences to consumers worldwide."

Sanjali Giri, chief business officer, House of Beauty, said, “We're thrilled to welcome Max Factor to the House of Beauty family of brands. Max Factor is bringing its ground breaking portfolio at powerhouse prices for the Indian market. We are committed to making the brand highly discoverable and accessible, reaching a wider audience of discerning makeup lovers across the country. This partnership stays true to our mission of bringing the world’s best beauty brands to our consumers. Together with Coty, we are confident Max Factor will achieve phenomenal growth and success in India."