Marketing, 11 Nov 2025

Varun Berry

11 Nov 2025 3:06 PM

Britannia Industries' MD and CEO Varun Berry steps down

Birla Opus' Rakshit Hargave will be joining Britannia on 15 December.
Sheena Kapoor

11 Nov 2025 11:11 AM

Beyond the ‘fine print': Sheena Kapoor on why trust is the ultimate KPI in insurance marketing

From gamified campaigns to metro branding, ICICI Lombard's marketing head on breaking clutter in a category that's notoriously tough to crack.

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L to R: MA Parthasarathy, Eashwari Deshpande and Siddhaarth Aalambayan.

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WPP Media India Brew 2026: 'The briefs are getting brief'
(L-R) Rajesh Ghatge, Saurabh Varma and Rohit Anand

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Wondrlab Network launches WondrBridge
(L-R) : Priti Murthy, Ambuj Kashyap, Dolly Singh and Aditi Shrivastava

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WPP Media India Brew 2026: 'Micro-dramas are one of the easiest ways for brands to grow'
(L-R) : Geeta Vatnani, Varun Dhawan, and Vinit Karnik

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WPP Media India Brew 2026: 'Authentic brand associations like Sanjay Dutt endorsing alcohol work'

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Has influencer marketing proven enduring value?

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Adyasha Roy Tomar

24 Apr 2026 11:40 AM

Adyasha's blog: A brain in CCTV mode
The tag does not lecture or warn. It simply exists in a space that is already private.

24 Apr 2026 10:36 AM

When a garment label becomes a behavioural health intervention
Godrej Industries Group's new logo (left) alongside Australian agency Guerrilla's identity (right), drawing comparisons for visual similarity.

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Godrej Industries' new identity resembles that of an independent Australian agency

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