Ghodawat Consumer has announced the appointment of actor Raveena Tandon as its brand ambassador for its refined oil brand Star.

Star saw Tandon as the ideal choice to endorse the product as she resonates with consumers across rural, urban, and semi-urban areas.

To highlight this association, the brand has rolled out a campaign 'Barso Ka Bharosa, Ab Nayi Pehchan Ke Saath' (years of trust now with a new identity) featuring Tandon. The campaign through its tagline intends to highlight the trust and commitment that the Star brand has built over the years, showcasing its refreshed identity. 

This collaboration will cover all categories, including sunflower, soybean, cottonseed, and rice bran oils.

Along with this partnership, Star aims to unveil its refreshed logo and new packaging for its atta, rice, oil, and salt products. The updated design features a dark leafy green colour, symbolising the care of Mother Earth, farmland, high yields, and agricultural vitality, and reflects the brand’s commitment to freshness, sustainability, and environmental responsibility.

Salloni Ghodawat, director, Ghodawat Consumer, said, “This partnership represents a significant milestone in the brand’s journey, and we are delighted to welcome Raveena Tandon to the Ghodawat Consumer family. This collaboration underscores a commitment to delivering superior products and deepening customer connections. Moving forward, there will be a focus on ongoing innovation and expanding the product portfolio to meet the evolving needs of consumers.”