Auréa, the growth capital firm co-founded by Mike Jatania and Paul Raphaël, has officially acquired The Body Shop. 

The acquisition underscores Auréa’s commitment to investing in purpose-driven brands within the beauty, wellness, and longevity sectors.

This transaction marks Auréa’s largest acquisition to date, signaling a significant milestone for the firm.

Under Auréa’s leadership, Mike Jatania as executive chairman and Charles Denton as CEO aim to restore the brand’s global leadership while staying true to its activist roots.

Jatania said, “With The Body Shop, we have acquired a truly iconic brand with highly engaged consumers in over 70 markets around the world. We plan to focus relentlessly on exceeding their expectations by investing in product innovation and seamless experiences across all of the channels where customers shop while paying homage to the brand’s ethical and activist positioning.”

Denton added, "I am truly excited to lead this brand which I have admired for many years. We recognise that revitalising the business will require bold action and a consumer-centric, commercially agile mindset. We believe there’s a sustainable future ahead and working closely with the management team we aim to restore The Body Shop’s unique, values-driven, independent spirit.”

Shriti Malhotra, group CEO, Quest Retail – The Body Shop India, said, “The Body Shop India welcomes this exciting news. With new ownership at the helm, we look forward to tremendous brand energisation and accelerated growth. The Body Shop India is deeply connected to Indian customers through its strong omnichannel presence with 200 plus stores and online presence in 1500 plus cities through a strong e-commerce and Quick-commerce network. With immense opportunities ahead of us, we are excited to work with the new owner.”