boAt has announced the appointment of Jasleen Kaur Royal as its newest brand ambassador.

Royal embodies the brand's ethos of youthful energy, innovation, and passion for music.

According to the brand, Royal's authentic connection with audiences aligns with boAt's commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

Aman Gupta, co-founder and chief marketing officer, boAt, said, "Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today's youth. Her song 'Heeriye' became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt's connection with music enthusiasts and fans."