Accenture has announced a three-year partnership with Major League Cricket Champions MI New York, where it will serve as its principal partner.

Under the partnership, the Accenture logo will be visible on the front of MI New York match and training jerseys. 

The Major League Cricket team will also leverage Accenture's digital services and consulting expertise to enhance performance both on and off the field through innovative solutions and data-driven strategies that will integrate with MI’s existing data-driven approach to cricket. 

Accenture will use its technology, data, and AI capabilities to elevate operations and experiences for MI New York and its fans.

The long-term partnership will also focus on using data analytics, video analysis, and smart technologies to boost the performance of MI New York’s coaches and players both on and off the pitch. 

Partnering with Accenture, MI New York aims to establish and grow cricket in the USA. 

Jill Kramer, chief marketing and communications officer, Accenture, said, “Cricket is the second most popular sport in the world and this is an exciting opportunity to innovate and grow the game in the United States. This partnership will demonstrate how technology, including data and AI, can drive new experiences for players, coaches, team and fans.”

Major League Cricket is set to begin its second season this summer, starting 5 July, allowing U.S. fans to enjoy top-tier T20 cricket.