Ajio has announced Ahaan Panday as its new face, marking a new chapter in the brand’s fashion and youth-focused storytelling.

The association launches with Ajio’s 2026 festive campaign, ‘Festival Is Festivalling’, which aims to bring together the diversity of India’s festive celebrations through a contemporary fashion lens - conceptualised and written by The Script Room. 

An Ajio spokesperson said “Ahaan Panday represents a new generation of Indian consumers who are expressive, fashion-forward and constantly evolving. His distinctive style and cultural relevance make him a natural fit for AJIO, and we’re excited to have him join us as the face of the brand.”

Ayyapan Raj, founder, The Script Room said: “With Ahaan on board, Ajio moves into the next stage of the brand journey, and we’re very happy to be a part of it. With the lovely campaign that’s coming out, Festival will soon be Festivalling!”
The association comes alive with the Ajio All Stars Sale, beginning 7 October.