Bisleri International has announced the appointment of actor Aditya Roy Kapur as its brand ambassador for Bisleri Limonata.

To highlight its association, the brand has rolled out a campaign #DoubleTheChill, conceptualised in-house, with an aim to establish strong recognition for Limonata’s distinctive flavour blend.

The integrated launch of the campaign will be promoted across various platforms, including television, digital media, out-of-home media, delivery vehicles, trade marketing, OTT platforms, and more.

Kapur embodies the essence of the brand with his cool and refreshing persona and has a strong fan following, especially among Gen Z, which makes him the perfect brand fit. His association with Limonata helps to solidify the brand's image and appeal to this key demographic.

The strategic brand association with Kapur was managed by Wavemaker and Group M ESP.

Tushar Malhotra, director of sales and marketing, Bisleri International said, "Bisleri Limonata stands out in lemon beverages with its lime and mint combination and has won over millions of consumers. Aditya Roy Kapur is a great brand fit because he is one of the coolest actors today with an easy-going charm. With this campaign, we're set to strengthen our bond with Gen Z consumers and drive even greater demand for Limonata."